• OUR STORY

    Veraison Wines is a wholesale distributor of premium Australian wines founded by Sam Biddle in 2012 following a career in sales, marketing and senior management with some of Australia’s leading wine companies.

    Veraison was founded on a simple philosophy: to bring together outstanding producers of Australian wines and our extensive network of trade customers – the result being the development of strong and successful wine brands while adding value to businesses of our off- and on-premise trade partners.

    Our success is built on our people, a team of passionate industry professionals who are as dedicated to customer service as they are to the brands they represent.

    Veraison – just a name? ‘Veraison’ is the viticultural term referring to the change in colour of grape berries during the onset of  ripening, and signifies the growth and development of the wineries we proudly represent.